Allen Institute is set to foray into edtech to compete with Unacademy, Byju’s


Allen Career Institute, the premier coaching institute of Kota Rajasthan has announced its foray into the EdTech space. The brand is about to launch a new digital-only arm Allen Digital.

According to industry experts, the move comes after funded startups like Unacademy and Byjus have been eyeing the offline coaching market. Unacademy has launched an offline centre in Kota. Recently many Allen teachers defected to Unacademy Offline Centers.

Allen Digital has years of experience in the business, the company was started in 1988 from a small house. Long before the advent of dotcoms. Allen is looking to build online solutions with its digital-only arm that offers a mix of both worlds.

Allen Institute unacademy

Students opting for digital mode will be able to customize and modify their learning modules to suit their academic goals, the company said in a statement.

“We realized that there is a need to extend our services to more students who are not in a position to shift to Kota, they can avail of digital services. Additionally, the digital mode will allow us to achieve scale at a faster rate without compromising on the quality of teaching,” said Anand Maheshwari, Managing Director, Allen Digital.

Unacademy launched two of its offline learning centres in Kota and also announced that it has hired more than 30 teachers for its Kota centre which includes many popular teachers like Mohit Bhargava, Parvez Khan, and Insaf Ali, Vijay Kumar Tripathi.

It is well known that startups are market disrupters in a good way, they help consumers as a result of competition between service providers, but the sad reality is that startups are disruptive as long as they have the funds. After the vacation period is over, they come under immense pressure to become profitable to return the money, which drives up the prices of the service. The coaching capital of India could suffer the same fate.

Last week, Allen Career Institute director Brajesh Maheshwari was heavily criticized on social media for a viral video in which he has seen warning teachers against switching to offline coaching centres set up by edtech players.

Last month, Bodhi Tree an investing firm, backed by former Star India chief Uday Shankar, invested $600 million in Allen Career Institute. The company currently has coaching centres in more than 40 cities across the country.

Support Indian Spectator, follow us on Google News. Submit your opinion and guest articles on

Abhishek Kumar
Abhishek Kumar
Abhishek Kumar is a final year undergraduate student at the University of Delhi, where he is studying English Honors. He is passionate about literature and language, and enjoys researching stories. Laziest in our team and he loves coffee.

Latest News

Rooting for Change: Farmer Protests Reignite in India – Exploring Demands, Updates, and Impact

In a momentous resurgence of the farmers' movement, tens of thousands of Indian farmers have once again taken to...

Paytm Navigates Regulatory Challenges: Transitioning Towards a Third-Party App Model

Since its establishment in May 2017, Paytm Payments Bank has encountered a series of regulatory hurdles, culminating in recent...

RBI Halts Paytm Payments Bank: Unraveling the Regulatory Actions

On the 31st of January, a pivotal moment unfolded as the Reserve Bank of India (RBI) issued an unequivocal...

Bharat Ratna for LK Advani: A Tribute to a Stalwart Statesman’s Enduring Legacy in Indian Politics

Renowned BJP stalwart Lal Krishna Advani is set to receive the highest civilian honor in the country, the 'Bharat...

Why Lakshadweep Trails Behind the Maldives: A Look at Geography and Tourism

The proximity of Lakshadweep and the Maldives, two archipelagic islands nestled in the Indian Ocean, raises intriguing questions about...

Is News Media’s Role in Shaping Justice and Priorities a Double-Edged Sword?

In our information-driven world, news platforms play a crucial role in keeping the public informed about significant events and...

Jio AirFiber vs. Airtel Xstream AirFiber: Which One’s Better for You?

Let's dive right into the world of home internet and make choosing between Airtel Xstream AirFiber and Jio AirFiber....

The Dynamics of Free Markets and Buyouts

In the realm of economics, the interplay between free markets and buyouts is a phenomenon experienced by capitalist nations...